CREATE / CMB Networking Column Designing Your Band—April 8, 2014
by Angela Kerr akerr@coloradomusicbuzz.com
Leah Parker cfi@msudenver.edu
The room was packed. Attendees frantically scribbled notes on March 4, 2014, as panelists Keith Schneider, co-founder of Colorado Music Buzz Magazine, and Mike Blecha, owner of Kinnon Entertainment, shared their thoughts on topics ranging from band chemistry (it’s like a marriage) and how to build a fan base (don’t overplay the same venue), to choosing a band manager (it’s OK to hire out what you don’t know) and DIY touring (no better way than to get to know band members). The audience’s interactive questions continued after the hour, suggesting future panels on licensing, crowding funding, and more.
Conversations continued at IPie, where a vibrant and healthy networking atmosphere dominated the Mastermind, providing just as much—if not more—value to the evening. Bands, performers, promoters, bookers, studios, and other music-industry companies exchanged cards for future collaboration and furthering business. To name some of the attendees that evening who participated: Lauren Brombert, Kind Dub, ATP (A Travesty Prevented), Driftin’ Suns, Dave Does Designs, Vices I Admire, Loring Davidson, Silo Sound Recording Studio, Death Bed Confession, Hollenbass, Hillbilly Hellcats, Katey Laurel, Performance High, AdrienneO, Wimbo Music, Guitar Center, Two Girls with Guitars, Literati Records, BLDGBLKS Music, IGC LLC, The Spot Studio, Dise Music, Our Generation, The Dead End Drivers, and Aureus Audio.
The excitement has continued to carry over weeks later, as we hear word of groups working together on new and great projects. A hearty round of applause also went out to Brittany Devens, who delighted all present with her acoustics.
If you haven’t already signed up, there are still seats for the April 8, 2014, panel, “Designing your Band – Band Member Roles and Organizational Structure,” which will be led by Adrienne Osborn and Justin Long from Performance High.
What’s coming up in May? “Branding, Imaging, Marketing, and Social Media” with panelists Kevin Shipley, President of MusicMunch, and Dave Curtis, from Dave Does Design and Vices I Admire. Mark your calendars for May 13, 2014! Registration opens Thursday, April 10; you don’t want to miss out on:
- There are a ton of great and talented artists, how do you stand out?
- Identifying your markets and how to actively engage them—they want to feel they know you.
- How to effectively tell your story through marketing and branding.
- Importance of logos, consistent branding, web presence, and social media.
The Mastermind sessions are held at Metropolitan State University of Denver’s CREATE MSU Denver Showroom at 890 Auraria Parkway, Suite 120, Denver, and is broken into two segments.
7:00 p.m. to 8:00 p.m. – Videotaped Panel Discussion and Audience Interaction; Registration Required (CREATEmsudenver.com)
If you are unable to participate in the panel discussion, join us for the after-party networking at IPie, featuring an acoustic performance from Two Girls with Guitars.
8:00 p.m. to 10:00 p.m. – Networking Session at IPie in the Tivoli Student Union; Open to the Public
The panel discussion is nearly full, so make sure to register for the Mastermind series at CREATEmsudenver.com.
The Own It Music Mastermind series is sponsored by CREATE MSU Denver, Colorado Music Buzz Media, Guitar Center, Drum City Guitarland, IPie, Professional VP, and Passion Fruit Networking Group.
Category: Buzzworthy2
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