Cervantes Takes Ownership of Aggie Theatre

The crew from Cervantes Masterpiece Ballroom closed a deal in August securing ownership of Fort Collins’ Aggie Theatre. The ownership allows the Denver-based company that also currently runs Cervantes Other Side to increase their impact in the market and up their visibility to touring artists. We spoke with co-owner Scott Merill about the deal and what it means for the company as well as the artists that they work with.

CMB: Will we start seeing a lot of Cervantes’ shows routed to FoCo as well as Denver?

SM: Yes that is the plan. Often times it makes sense to give a band another date in Fort Collins before or after they play Denver so we plan to do that accordingly. 

CMB: Do you plan on keeping the existing staff on board at the Aggie?

SM: Yes, there will of course be some additions and changes but no one is losing their job unless they deserve to lose it.

CMB: What interested Cervantes most in investing in Fort Collins?

SM: We really love the town up here and think there is a lot of potential in the music scene.  It also allows us to be able to offer bands multiple dates in different markets.

CMB: Will we see additional expansion in the future?

SM: We hope so!  We always want to progress and expand whenever possible.  No reason to be stagnant.

Online: cervantesmasterpiece.com

Tags: aggie theatre, cervantes, Scott Merill

Category: localnews2